LICK Beauty — The Cherry Gloss You Can Wear Everywhere

In the beauty world, where new trends appear every day, it’s rare for one product to be practical, aesthetic, and viral all at the same time.

LICK Beauty — a brand from Kazakhstan founded by Karina Oksukpaevak — managed to achieve exactly that.

Their cult product?The Cherry Lip Gloss you can wear as a keychain.

Yes, you read that correctly.A gloss you can clip onto your bag, keys, backpack, or even belt — and take anywhere.

The idea: Beauty that follows you

LICK Beauty was created for girls who love simplicity and practicality.The product is lightweight, compact, and designed to look like a beauty accessory — not just makeup.

This concept brings something completely new:a gloss that doesn’t stay in your makeup bag… but comes with you.

In the car, at university, on a walk — just unclip and apply.The cherry tint leaves the lips fresh and natural, with a sweet shine that feels endlessly youthful.

Why did it go viral?

LICK Beauty blew up on social media because it is:

aesthetic

practical

affordable

photogenic an authentically Kazakh brand gaining global attention

With its cute design and glossy formula, it became a must-have item for young women who want something a little different.

The charm design: A new beauty accessory

The most unique element?The carabiner clip that lets you wear the gloss as a charm.

It’s one of the first beauty products designed to function as a fashion accessory.

Makeup meets accessory.

 The gloss formula

LICK Beauty’s gloss is known for being:

• hydrating

• naturally tinted

• non-sticky

• softly cherry-finished

• lip-plumping in appearance

The formula is lightweight and comfortable, and the packaging practically begs to be photographed.

 A Kazakh beauty brand going global

Kazakhstan is becoming a rising beauty scene worth paying attention to.Karina Oksukpaevak created a brand that doesn’t follow trends — it creates them.

LICK Beauty proves that a small local brand can become a global viral phenomenon when it is:

• innovative

• recognizable

• smartly designed

And that’s exactly what won us over.

 Conclusion

LICK Beauty is not just another lip gloss. It’s a beauty accessory.A lifestyle item.A tiny thing that makes the everyday feel sweeter.

CO.Magazin loves brands that blend aesthetics with practicality — and LICK is exactly that:cute, wearable, and perfectly modern.